CLEARWATER — The Better Business Bureau (BBB) serving West Florida is marking the very first “National Scam Survivor Day” by launching a new online resource aimed at helping people who have been impacted by scams. On May 9 BBB will recognize the brave men and women who are coming forward to report scams, tell their stories, and help others avoid being impacted. The special date will be recognized on the second Thursday in May each year going forward.

“We know the stigma around scam victimization reduces reporting, which increases risk,” said Karen Nalven, President/CEO of Better Business Bureau serving West Florida. “BBB is offering a new Scam Survival Toolkit on our website to help people who are affected by a scam, helping them gain peace of mind and work toward their recovery.”

The Scam Survival Toolkit connects people with the information they need to restore their financial, mental, and emotional well-being. The toolkit provides tailored guidance and resources based on a person’s specific situation, including steps they should take to stop any further financial impact and guidance for restoring their long-term financial and emotional well-being. Users will also be connected to the BBB Scam Prevention Guide (https://www.bbb.org/all/scam-prevention) to provide them with the knowledge they need to spot future scam attempts. Both online tools are available on BBB Scam Tracker (https://www.bbb.org/scamtracker), BBB’s online scam prevention and reporting tool.